Experimental Group have a knack for producing fabulous hospitality establishments: What started as a hidden cocktail bar in London’s Chinatown has matured into something of an empire, with a handful of bars in London (including cocktail bar Joyeux Bordel out east and wine bar La Compagnie des Vins Surnaturels in Neal’s Yard), multiple bars and hotels in Paris, and one in New York. And now they’ve opened their first hotel in London – Henrietta Hotel – and my gosh, it’s a good ‘un.
With an enviable address just off Covent Garden’s piazza, the 18-room hotel fills several townhouses and has been lavishly decorated in what has become Experimental’s signature style – lots of plump rounded shapes, plush fabrics and saturated hues, but this time with a twist of inspiration from the surrounding architecture of Henrietta Street – “different roof shapes and window ornamentations … we have tried to reflect this through various design details across the hotel” – and it shows.
Each room is different – each bedhead is different! There are four room sizes to suit a range of budgets – but you can expect lots of marble, velvet and brass in all of them.
Those who don’t need accommodation can enjoy an element of the Henrietta through a visit to the bar and restaurant. With Ollie Dabbous at the kitchen’s helm, you can expect innovative and experimental creations – accompanied by slightly indulgent prices… But an impressive date spot nonetheless.
14-15 Henrietta Street, Covent Garden, London WC2E 8QH
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