Be careful not to confuse The Zetter Hotel with The Zetter Townhouse, both of which are located on St John’s Square in Clerkenwell. Although perhaps an easy mistake to make initially, the two properties couldn’t be more different in their design and feel. Potential guests are bound to find they fall for one or the other, depending on their aesthetic preferences: while the Townhouse is eccentric, wacky and oh-so busy in its design, The Zetter Hotel is clean-lined, bold and impressively eco-conscious.
A five-storey 19th century warehouse (formerly home to the Zetter Football Pools), The Zetter is one of just a handful of London hotels to receive a Gold award from Green Tourism, thanks to it’s energy-saving technologies and eco-friendly materials. The hotel even has its own 1500-foot bore hole beneath the building, and a central atrium that provides ventilation and huge amounts of natural light, all helping to make it self-sustaining. An energy loop system, automatic electricity-saving functions, recycling programme, Brompton bicycles for hire and environmentally-friendly Ren bath products bag the hotel even more points on the green scale.
All these eco features may have you envisaging a shabby hippy hangout, but the reality couldn’t be further from it. The Zetter is all about impeccable design and understated style with a clean green conscience – a winning combo.
Zetter owners Michael Benyan and Mark Sainsbury gave the interior designers a brief to steer clear of the generic I-could-be-anywhere look and feel that many hotels exude, instead wanting guests to feel a strong sense of place. By combining the historical features of the building with quintessentially English elements, the hotel is graphically strong, using bright pops of colour and eye-catching graphics and fabrics.
Bedrooms are reasonably priced, from £186…
Or you can pay a bit more to secure a rooftop studio (from £276) with a panoramic view, balcony and more space. Plush dressing gowns, brightly patterned furniture and Marshall radios in the style of guitar amps are just some of the luxe staple features present throughout the hotel.
French chef Bruno Loubet heads up the in-hotel restaurant Grain Store Unleashed. With experience as Head Chef at Le Manoir aux Quat’Saisons (alongside Raymond Blanc), the Four Seasons (where he earned a Michelin Star when just 29 years old), Bistrot Bruno and L’Odeon, Grain Store Unleashed serves modern bistro food with a core focus on vegetables and local produce prepared for maximum flavor and served with gusto.
Those in search of a space for a private dinner, party or board meeting will find The Zetter’s Library and Salon to be just the ticket, with all the facilities and the signature Zetter aesthetic to ensure a smooth and memorable event.
Super hip, reasonably priced and enviably located (Clerkenwell’s bar, restaurant and design scene is awesome, even by London standards), The Zetter Hotel is an effortlessly stylish choice, with the added bonus of a clean green conscience.
Photos by Amy Murrell, Darren Chung and Andreas von Einsiedel.
The Zetter Hotel
St John’s Square, 86-88 Clerkenwell Road, London EC1M 5RJ