Eat Tokyo: Totally affordable no frills sushi

The Trafalgar Square branch of Eat Tokyo is now closed, however the following restaurants are still serving affordable and fresh sushi!:
Soho: 16 Old Compton Street, Soho, W1D 4TL
Holborn: 50 Red Lion Street, High Holborn, WC1R 4PF
Hammersmith: 169 King Street, Hammersmith, W6 9JT
Notting Hill: 18 Hillgate Street, Notting Hill Gate, W8 7SR
Golders Green: 14 North End Road, Golders Green, NW11 7PH


 
Normally, I review bars and restaurants that win me over with both their food and their interior.  Yes I like top quality food, but the atmosphere and interior design of a venue are equally as important to me.  Eat Tokyo, however, bucks this trend – no glamour here! – but I can confirm that my first foray into sushi was a success!
Eat Tokyo sushi restaurant in central London | No frills sushi, where there's always a huge queue! | Recommended by HYHOI blog, Have You Heard Of It?
Having walked past countless times and always noted the giant queue snaking along the pavement, I knew that something amazing must be going on behind those doors.  With this popularity in mind, I visited for an early Sunday dinner to evade the crowds (around 5:30pm), with the Barbut sisters, before heading north to Camden Roundhouse for a Circusfest show.  This turned out to be a good tactic – we were seated immediately, but it wasn’t long before the queue had grown.
Eat Tokyo sushi restaurant in central London | No frills sushi, where there's always a huge queue! | Recommended by HYHOI blog, Have You Heard Of It?
Inside, it was dim and with no fancy décor.  We took up a table near the door, and flicked through pages and pages of authentic Japanese dishes.
Eat Tokyo sushi restaurant in central London | No frills sushi, where there's always a huge queue! | Recommended by HYHOI blog, Have You Heard Of It?
I’m no expert when it comes to sushi, and hardly eat any fish full stop.  I was therefore happy to be guided by Barbut, and we ended up with a selection of dishes:
> Edamame beans (hot, salted)
> Pumpkin croquettes (breaded and fried)
Eat Tokyo sushi restaurant in central London | No frills sushi, where there's always a huge queue! | Recommended by HYHOI blog, Have You Heard Of It?
> Baked gyoza (vegetable dumplings)
> Vegetable spring rolls (the bargain of 6 for just £2.50 was too good to resist!)
> Tuna sashimi (I wasn’t adventurous enough to try this!)
Eat Tokyo sushi restaurant in central London | No frills sushi, where there's always a huge queue! | Recommended by HYHOI blog, Have You Heard Of It?
> Salmon & avocado sushi rolls, and crispy tuna sushi rolls (these were both excellent – they were clearly fresh, as the rice wasn’t at all stodgy, and the flavours were not too fishy)
Eat Tokyo sushi restaurant in central London | No frills sushi, where there's always a huge queue! | Recommended by HYHOI blog, Have You Heard Of It?
We drank fresh green tea, and watched as bento boxes, katsu curries and soups left the open kitchen – and the queue started to extend out of the door and down the block.
Eat Tokyo sushi restaurant in central London | No frills sushi, where there's always a huge queue! | Recommended by HYHOI blog, Have You Heard Of It?
I always worry with sushi that, to eat enough to feel full, it will cost a lot.  Not so at Eat Tokyo.  I think we paid £17 a head, and I felt satisfied – I’d even mastered chopsticks!
Eat Tokyo sushi restaurant in central London | No frills sushi, where there's always a huge queue! | Recommended by HYHOI blog, Have You Heard Of It?
Don’t go to Eat Tokyo expecting Nobu-style service or ambience – as it does not deliver on either of these (service is brisk and far from effusive!).  Go instead for a quick, fresh, well-executed bite that won’t break the bank.
Eat Tokyo
Soho: 16 Old Compton Street, Soho, W1D 4TL
Holborn: 50 Red Lion Street, High Holborn, WC1R 4PF
Hammersmith: 169 King Street, Hammersmith, W6 9JT
Notting Hill: 18 Hillgate Street, Notting Hill Gate, W8 7SR
Golders Green: 14 North End Road, Golders Green, NW11 7PH