The Jones Family Project, Shoreditch

About 6 months ago, The Jones Family Project popped up on Great Eastern Street, Shoreditch.  I’m confused that I’m only just discovering this gem now – how did I not notice or hear about this place before?!  One fabulous brunch in the idyllic interior later, and I’m a hardcore fan – and can’t wait to share the details with anyone who’ll listen!
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
After a tiring morning of touring Shoreditch’s graffiti and street art masterpieces (see the results here), Jasmin (fashion/beauty blogger of What Defines Us fame) and I collapsed into a ginormous leather booth as the sun streamed in and we perused the brunch menu.
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
Brunch is served between 10am and 5pm, and includes a host of both sweet and savoury dishes.  Spoilt for choice, we ummed and aahed for ages, before settling on Truffled Mac n Cheese (£12.50), and Maple French Toast with banana and bacon (~£8).
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
Our waitress drew our attention to the Bloody Mary bar at the front of the restaurant, and offered us a bespoke cocktail on the house – you get to ‘build’ you drink just the way you like it, with the help of the JFP bar tenders.  We headed over to work with the Italian bar man, as he talked us through the choice of ingredients and spirits.
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
After much deliberation, I settled on a Bloody Maria (with tequila rather than the usual vodka), with paprika and chilli spices, fresh lime, fresh coriander and lashings of Worcester Sauce.  The cocktail was carefully mixed between two vessels, and served up with some impressive garnish.  It had a real kick to it!  But was seriously good.
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
Food arrived.  A ginormous terracotta dish of macaroni, grilled so the surface was golden brown and giving off an intensely truffle-y aroma.  All the carbs and cheese were offset (!) by a crunchy green side salad.  My French toast was quite unique – made with brioche bread, soaked in egg with spices and maple syrup before frying, and served with more syrup, streaky bacon and fresh banana (some people think this an odd combination, but trust me it’s good!)
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
Once full, we explored the rest of the restaurant.  The street level restaurant is perfect for brunch, especially on a sunny day.  But downstairs is a huge dining area, with different ‘zones’, plus a long New York-style bar.  The basement area would be best suited to dinners – it’s beautifully styled.
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
I enjoyed the playhouse-shaped dining booths, and the live trees sprouting out of tables.
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
You know how I judge a place on its bathrooms…
The Jones Family Project’s bathrooms are great, with Aesop products and this strange scrawl on the wall:
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
All becomes clear when you turn to check yourself out in the mirror – haha:
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
The Jones Family Project was great.  Take good company for a delicious brunch and have a wonderful time in a beautiful setting.
The Jones Family Project | Fab restaurant for brunch on Great Eastern Street, Shoreditch | Have You Heard Of It? blog
Photos: by me and Jasmin.
The Jones Family Project
78 Great Eastern St, Shoreditch, EC2A 3JL
Book online